Pass the 40

I can remember the characters Lesha and Chicago sharing a 40 oz. in the movie Poetic Justice (1993). I also remember seeing "The 40" (Old English Malt Liquor) stapled on billboards and bus benches throughout South Central LA. It was the popular alcoholic drink for that time period. It wasn't uncommon for me to see it in someones hand while playing outside or while on my way to the store. The effects of this drink (because whomever drank it, always drank all 40 ounces) weren't positive.
So while doing some research, I ran across this site http://www.search-institute.org/assets/ .
It discusses the 40 Developmental Assets every adolescent ages 12-18 need for a productive life. I thought to myself...what if these 40 assets were promoted and stapled on billboards and bus benches throughout our communities? What effects would it have on our communities? Would it become popular? Would everyone latch onto at least 2 assets? Hmmmmm...